API Developer Partner Program and Security

Automate, Connect, Attribute

We’re making things simple and building an evolving set of APIs, giving you access to user info, data, customer journeys, reports, tools, and more! But first and foremost, it’s all about security.

What is the ActiveDEMAND Developer program?

The ActiveDEMAND Developer program gives developers access and rights to use a limited number of RESTful APIs. Developers will also have access to the documentation required for development.

Become a Developer Partner

The API connection to ActiveDEMAND is designed to connect best-in-class technology vendors with professional marketers to collaborate and drive customer engagement.

The Developer Partner program is open to organizations offering services and solutions that complement and securely integrate with the ActiveDEMAND platform and extend the value of our offerings to our customers all while protecting their data.

Apply for the ActiveDEMAND Developer Program

Following your submission, an ActiveDEMAND representative will contact you about the next steps. 

The validation and certification process through ActiveDEMAND  is a set of activities that verifies that your app or service provides our clients with a superior experience. Validated apps and services represent a commitment between ActiveDEMAND and your company to ensure that we give our clients high-quality apps that are secure and reliable. Fees and conditions apply.


Frequently Asked Questions

Who does this apply to?

Anyone who develops, maintains, or is currently using an application or integration developed using the ActiveDEMAND API. This does not apply to ActiveDEMAND-developed and maintained native integrations.

What is the list of ActiveDEMAND native integrations?

The list of ActiveDEMAND developed and maintained native integrations includes:

  • Senior Living CRM integrations: Aline (Sherpa/Enquire), WelcomeHome, Yardi, Eldermark and Alis
  • B2B CRM integrations: Pipedrive, Pipeline CRM, Salesforce, Microsoft Dynamics 365 CRM, Nimble,, Zoho CRM
  • Collaboration integrations: GotoMeeting, GotoWebinar, Zoom, Microsoft Teams, Google Meet, Slack
  • e-Commerce integrations: Magento, Shopify, WooCommerce, PrestaShop, Stripe
  • AdRetargeting integrations: AdRoll, Facebook Ads, Google Ads, El Toro
  • Calendar / Email integrations: Google Mail, Google Calendar, Microsoft Office 365
  • Social Integrations: Facebook, Instagram, LinkedIn, X / Twitter, Pinterest
  • Application integrations: Zapier, Roobrik

Do individual applications need to be certified or approved?

No, once a vendor or application developer becomes an approved ActiveDEMAND development partner, they will receive a unique API-approved vendor token that enables API access. The primary purpose of the ActiveDEMAND Partner Developer Program is to ensure the security of our clients' data. The certification process ensures programmatic access to ActiveDEMAND’s customer data is only provided to companies that share ActiveDEMAND’s security-first approach.

How does a vendor become approved and receive an API-approved vendor token?

The first step is to have a person who represents the vendor or application development team fill out the above form and apply for the ActiveDEMAND Partner Developer Program. The ActiveDEMAND team will guide you through the licensing and security requirements.