Webcast: Marketing Automation Primer

Learn what factors influence the marketing of industrial automation products and how marketing automation can be used to make sales teams, even green ones, successful.

Marketing Automation for Industrial Automation

For: Industrial Automation Vendors
Cost: Free
Language: English
Length: 43 minutes
Where: Online
Presenter:Sean Leonard, B.Sc Eng. CompE, Msc (CompE), MBA, Former General Manager of MatrikonOPC

Generating demand for industrial automation products is not well understood by most vendors, resellers & system integrators. There are many great industrial automation products available that provide real value to both the process control and discrete manufacturing industry. The shortcoming of many businesses is getting the products to market. Relying on a sales person or department without marketing support is expensive.

Attend this webinar and learn how to leverage marketing automation to reach prospects that sales departments can't.

After viewing this webcast you will have learned:

  • How growing a company or product is a demand equation
  • The relationship marketing & sales must have to be successful
  • What a marketing & sales funnel looks like for industrial automation
  • What is marketing automation for industrial automation
  • Examples of marketing campaigns to promote industrial automation products
  • How marketing automation can increase closed opportunities
  • If marketing automaton right for your business
  • And more...

Who should view this webcast?

  • Industrial automation company owners
  • Vice Presidents
  • Sales & Marketing Managers

About the presenter:
Sean LeonardSean Leonard, B.Sc Eng. CompE, Msc (CompE), MBA (Technology Commercialization) is the CEO and co-founder of JumpDEMAND Inc. where he is dedicated in helping Businesses with advanced emarketing strategies, Marketing Automation Technology, sales and Marketing expertise that is simple effective, and affordable. As an entrepreneur, Sean has more than twenty-five years of successful experience launching, owning, operating and growing businesses. Sean has over 10 years of successful global sales and marketing experience in the industrial automation industry. Prior to founding JumpDEMAND, Sean’s corporate business career includes engineering and executive management positions with MatrikonOPC: a Division of Honeywell, SUBNET Solutions, and the University of Alberta.

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