Measuring effectiveness of one of the most lucrative leads...the phone call

Put succinctly, call tracking enables measurement of marketing campaign effectiveness, and in so doing allows users to adjust focus for superior performance.

Topics covered in the white paper include:

• Call Forensics Determine Context and Relevancy: 
  
  • Know where the call originated
  • Understand the context of the call
  • Determine if the call is a valid lead (ie. wrong number)
  • Determine if the call is a genuine opportunity
  • Determine if the caller can be segmented for further nurturing
• Saving Money with Dynamic Number Insertion (DNI)
• Improve Engagement and Conversions with Local Number Display
• Reduce Time-to-Answer with Call Routing
• Supplement Google Analytics Data

Download the White Paper:
Advanced Call Tracking Tips from Best-in-Class Marketing Agencies

About the authors...

Sean Leonard

Sean Leonard is the CEO and co-founder of JumpDEMAND Inc., where he remains dedicated to helping businesses by way of implementing advanced online marketing strategies, marketing automation technology and sales and marketing expertise that is simple, effective and affordable. As an entrepreneur, Sean boasts more than 25 years of verifiably successful experience launching, owning, operating and growing businesses.

Brian Neufeld

As the Chief Marketing Officer of JumpDEMAND Inc., Brian works with companies to help bridge the gap between sales and marketing – something he has been doing successfully since 1998. Boasting a formidable background in online marketing and working with sales teams to deliver leads, he was the Director of Marketing for industrial software companies both large and small before landing his current role of developing strategic demand generation plans to grow businesses.

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