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How to Pick a Senior Living Marketing Automation Platform
The number of senior living providers using marketing automation platforms is rising, and whether getting started fresh or re-evaluating one’s current platform, every operator benefits from following a checklist.
Operators that use automation for their day-to-day marketing tasks open the door for their marketing teams to think critically and embrace creative work. There are several marketing automation platforms used in senior living.
This whitepaper gives an overview of the top considerations when reviewing marketing automation platforms. The topics to think about:
- Integration with your CRM
- How to avoid sticker shock
- Key senior living features to consider