Built for Marketing Agencies


Conversion Rate Optimization through Personalization

Conversion Rate Optimization through Personalization

Looking to reduce your Google Ad Spend, increase your ad quality scores and improve your marketing results?

Join Arthur Germain, Principal & Chief Brandteller of Communication Strategy Group and Sean Leonard, CEO of ActiveDEMAND as they discuss the importance of personalization in making your correspondence, website engagement and other marketing conversion initiatives the most effective they can be.

Save your seat for the webinar "Conversion Rate Optimization through Personalization" and hear how one marketing agency is using personalization strategies to maximize their conversion rate optimization.

What you'll learn by viewing the webcast:

  • Elements of personalization
  • Leveraging Contextual Content
  • Guiding the conversion with context and content
  • Landing page optimization
  • Drip campaigns
  • Tracking results


View this webcast on-demand by completing the form below.
Conversion Rate Optimization through Personalization
Cost: Free

"ActiveDEMAND webcasts are great. The topics are well covered and the presenters know their stuff.  I've watched a few recorded presentations and always found them to be valuable."

Amy W.


Featured Presenters

Sean LeonardSean Leonard,

Sean Leonard, B.Sc Eng. CompE, Msc (CompE), MBA is the CEO and founder of JumpDEMAND Inc. where he is dedicated in helping Businesses with advanced emarketing strategies, Marketing Automation Technology, sales and Marketing expertise that is simple effective, and affordable. As an entrepreneur, Sean has more than twenty-five years of successful experience launching, owning, operating and growing businesses.


Arthur GermainArthur Germain,
Principal & Chief Brandteller, Communication Strategy Group

Arthur Germain is Principal & Chief Brandteller of Communication Strategy Group, a brand storytelling agency he founded in 2005. The agency provides technology, manufacturing and professional services companies a unique way to connect with prospects, customers and others through the power of story. The agency blends boutique firm responsiveness with senior level talent who deliver measurable results that build market recognition, promote brand story awareness and contribute to increased sales.


Built for Marketing Agencies

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