Growing Your Business with Content Marketing: A Guide for Industrial Automation Companies
Title: Growing Your Business with Content Marketing: A Guide for Industrial Automation Companies
Published Date: February 2014
Format: Adobe PDF (3,172 kb)
One of the most popular tactics in B2B lead generation is content marketing,and industrial automation vendors can benefit from voicing their expertise in such a niche space. Prospects want more information during their decision making processes to feel confident that they are making the right choices.
Content marketing can consist of many different types of materials based on your company’s individual needs, providing you with a higher number of more qualified leads. This e-book discusses the different aspects of content marketing, including different types, the benefits of these tactics, how to craft a content strategy, publish and share content, use marketing automation to pursue content, create a budget and measure the effectiveness of your strategy.
If you can't answer these questions, then this eBook is for you. Also included are worksheet templates for Buyer Personas and Article Planning to help you implement strategies outlined in the eBook.
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