Importance of Data Integrity in Account Based Marketing
Importance of Data Integrity in Account Based Marketing
People expect highly personalized interactions with brands, regardless of the engagement channel; marketing, social media, support and most importantly talking to sales. Account Based Marketing is all about treating the individual prospect or strategic customer account as a 'market-of-one'.
This is only possible with reliable information, so data alignment between the business systems associated with the buyer's journey is vital to success. As marketing is typically a prospect's first point of contact, ensuring the data integrity of your marketing platform with all other systems should be your first priority.
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Featured Presenters
Frans Leys,
Solutions Engineer, PieSync
Frans Leys is PieSync’s Solutions Engineer and helps various companies set up their data syncs. This way, he collects all kinds of customer feedback to drive the PieSync platform forward.
He started his career in what he refers to as a boring job in corporate finance and switched four years ago to work with exciting software startups as a solutions engineer, now implementing cutting edge solutions within SME’s.
Sean Leonard,
CEO, ActiveDEMAND
Sean Leonard is the CEO and co-founder of ActiveDEMAND, where he is dedicated to helping businesses to implement advanced online marketing strategies and marketing automation technology that is simple, effective and affordable. As an entrepreneur, Sean boasts more than 25 years of successful experience launching, owning, operating and growing businesses.
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