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"Since we had experience with other marketing platforms like this before, we found ActiveDEMAND quite simple to use. It was easy to contact support and find tutorials on how to build it out. In a high-performance environment, you need to be able to track leads and what MQL’s I’m generating, how many translate to sales qualified leads and deals. With Pipedrive, WordPress, and ActiveDEMAND all hooked up, I can see what marketing is driving leads and sales."