Built for Marketing Agencies

The Anatomy of a Nurture Campaign

Are You Producing Enough Sales-Ready-Leads for your clients?

Brilliant marketing campaigns will attract many leads to your client's website. But how many of them are sales ready? One touch is not enough. Successful marketing agencies use lead nurturing to establish a relationship with potential customers, so that when they are ready to buy, they come to you.

The most effective lead nurturing process uses marketing automation to provide informative and relevant content to the potential customers. So what are the key components to a Nurture campaign and how can you most effectively make use of this to turn prospects into customers?

Watch the training seminar “The Anatomy of a Nurture Campaign” and learn more.

What you'll learn by viewing the webcast:

• Key components of a Nurture campaign
• Basics of building a successful campaign
• Timed vs event triggered campaigns.
• Integrating Nurture campaigns with other marketing initiatives.
• Tips to maximize campaign success.

Featured Presenter

Sean Leonard
CEO, JumpDEMAND Inc.

Sean Leonard, B.Sc Eng. CompE, Msc (CompE), MBA (Technology Commercialization) is the CEO and co-founder of JumpDEMAND Inc. where he is dedicated to helping Businesses with advanced emarketing strategies and utilizing the ActiveDEMAND integrated marketing automation platform . As an entrepreneur, Sean has more than twenty-five years of successful experience launching, owning, operating and growing businesses. Sean has over 10 years of successful global sales and marketing experience in the industrial automation industry. Prior to founding JumpDEMAND, Sean’s corporate business career includes engineering and executive management positions with MatrikonOPC: a Division of Honeywell, SUBNET Solutions, and the University of Alberta.

VIEW THE WEBCAST

"ActiveDEMAND webcasts are great. The topics are well covered and the presenters know their stuff.  I've watched a few recorded presentations and always found them to be valuable."

Amy W.

Built for Marketing Agencies

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