Meaningful Connections | Infinite Scalability

Project vs Retainer Business: How One Marketing Agency is Winning

Marketing Agencies face many challenges. Not the least of are attracting new clients, demonstrating value to the clients they have and increasing customer retainer subscriptions.

With changing customer expectations, the rapid pace of technology and a competitive environment it is difficult to gain and grow client relationships. So what can a marketing agency do?

Join Adriel Michaud, Partner at Top Draw marketing agency and Sean Leonard, CEO of ActiveDEMAND to hear about the strategies they are using to drive client growth and retention.

Register for the webinar and hear how one marketing agency is doing it right.

What you'll learn by viewing the webcast:

• One marketing agency's approach to winning clients.
• What data Top Draw is reporting to their clients that makes them heroes.
• The tools Top Draw uses to deliver their on-line and off-line initiatives.
• How Top Draw has revamped their client communication to show the wins as they happen.

VIEW THE WEBCAST

"ActiveDEMAND webcasts are great. The topics are well covered and the presenters know their stuff.  I've watched a few recorded presentations and always found them to be valuable."

Amy W.

Featured Presenters

Sean Leonard,
CEO, ActiveDEMAND

Sean Leonard, B.Sc Eng. CompE, Msc (CompE), MBA (Technology Commercialization) is the CEO and co-founder of JumpDEMAND Inc. where he is dedicated to helping businesses with advanced e-marketing strategies and utilizing the ActiveDEMAND integrated marketing automation platform. As an entrepreneur, Sean has more than twenty-five years of successful experience launching, owning, operating and growing businesses. Sean has over 10 years of successful global sales and marketing experience in the industrial automation industry. Prior to founding JumpDEMAND, Sean’s corporate business career includes engineering and executive management positions with MatrikonOPC: a Division of Honeywell, SUBNET Solutions, and the University of Alberta.

Adriel Michaud
Partner, Top Draw

Adriel Michaud as Partner and Director of SEO at Top Draw, Adriel is committed to maximizing ROI for his clients. He helps companies understand how effective internet marketing can drive their business forward and set them apart from the competition. His fact-based approach to web analysis, along with his extensive industry experience, translates into business process improvement and online success. Adriel holds current certificates in Google Adwords and Google Analytics. Adriel has traveled extensively as a consultant and presenter on such topics as lead generation, search engine marketing and sales.

Meaningful Connections | Infinite Scalability

ActiveDEMAND • 600 Crowfoot Crescent NW • Calgary, Alberta • T3G 0B4 • (800) 658 4305