Built for Marketing Agencies

Advanced AdWords Q and A with Google

Join AdWords specialists Cetan Clawson and Marta Heath from Google.com for a moderated Q&A session on advanced PPC techniques for digital marketing agencies. The Q&A session with Google will dive into specific aspects of AdWords management as well best-practices for agencies.

The webinar will conclude with automation guru Brian Neufeld  from ActiveDEMAND who will share strategies agencies use to convert AdWord click-throughs into leads using call tracking and marketing automation.

This webinar is exclusively for digital marketing agencies. Sign-ups are limited to the first 80 registrations so register early.

What you'll learn by viewing the webcast:

  • In what way should Analytics data be juxtaposed against conversion metrics to measure success over time?
  • How and why do quality scores impact campaign performance?
  • What are best practices for overall AdWords account build and structure, regardless of vertical?
  • Beyond standard campaign optimization, what are some advanced strategies for long-term success and ROI?
  • How does the structure of my account affect automated bidding?

Featured Presenters:

Cetan Clawson, Agency Development Manager at Google

Marta Heath, Agency Account Strategist at Google

Brian Neufeld, CMO at ActiveDEMAND


View this webcast on-demand by completing the form below.
Advanced AdWords Q and A with Google
Cost: Free

"ActiveDEMAND webcasts are great. The topics are well covered and the presenters know their stuff.  I've watched a few recorded presentations and always found them to be valuable."

Amy W.


Built for Marketing Agencies

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