Meaningful Connections | Infinite Scalability
Brand Guidelines
ActiveDEMAND's brand is built on 12+ years of trust, innovation, and a commitment to creating meaningful connections and infinite scalability. Rooted in four key pillars—marketing automation, customer data management, customer relationship management, and customer service—we embody trust, empathy, curiosity, collaboration, and courage.
Our logo
Using the ActiveDEMAND logo
Stick to these guidelines to make sure our logo always shines and stays consistent.
Logo Variations
When it comes to our logo, the full-color version is the go-to. Use the full-color logo with black text on white backgrounds for a crisp look, and switch to the full-color logo with white text on dark backgrounds to keep things bold and clear.
Logo Don'ts
We’re all about keeping our logo looking its best, so be sure to stick to our brand guidelines. No modifying or stretching the logo—let’s keep it sharp! Here’s a quick list of logo 'don’ts' to keep in mind:
- Change the logo's orientation
- Add extraneous effects to the logo. This includes but is not limited to bevel and emboss, lighting effects, and drop shadows
- Place the logo on busy photography
- Change the logo colors
- Attempt to recreate the logo
- Scale the logo without maintaining proportions
- Make alterations, additions, or substitutions to the words or colors contained in the logo
- Use the logo in a repeated pattern, 'wallpaper', or another decorative device
The ActiveDEMAND icon
Our icon beautifully blends a speech bubble, location pin, and arrow, symbolizing the heart of what we do: building meaningful connections. It reflects our ability to support multiple brands across various locations while showcasing our limitless scalability. The same guidelines apply to the icon as to our logo, ensuring consistency and recognition across all touchpoints.
Our Colors
Our color palette is more modern and vibrant, bringing out the true richness of ActiveDEMAND’s colors. Our goal was to create a cohesive and consistent look across all touchpoints, ensuring that every interaction feels both familiar and engaging.
By carefully balancing the ratios of each color, we’ve achieved a clean and approachable design. This thoughtful approach allows our brand to shine, making it more adaptable while keeping the experience welcoming and on-brand at every turn.
