Building Connections with Empathy and Automation

When using automation to accelerate and scale the buyer's journey, it is important to consider an important component to effective communication: empathy. Marketers who use an empathetic approach to communication know their audience are human beings with real problems who need real solutions.

Empathetic marketing strategies are essential for human-centric services like senior living providers. For a prospective resident or someone reaching out on their behalf, the buyer's journey through the sales process can take many emotional turns along the way. With empathy-centered strategies you can set the stage for trust-building and connection while leveraging automation throughout the buyer’s journey.

Join us and learn more on:

The importance of empathy in marketing
Personalization, segmentation and targeted workflow automation
Understanding your audience to deliver a truly human-centric approach.
Real world examples of empathy and automation working together.

View the Recording

Featured Presenters

Sean Leonard
CEO
ActiveDEMAND

Joe van Kampen
VP of Business Development
CITIZEN

Dylan Pattenaude
National Director
Covenant Living

"Great presentation again. Really appreciate you putting these out and doing them so frequently. Support and training resources are very well done." - Bill M.