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ActiveDEMAND’s behavioral segmentation software uses data collected on prospects to automatically adapt the engagement experience. Unlike static marketing segmentation strategies that use geographical or demographic criteria for categorizing prospects, ActiveDEMAND enables the marketer to personalize and adapt the marketing assets and online ads based on individuals behaviors and actions.
ActiveDEMAND predictive personalization performs content targeting automatically. ActiveDEMAND understands the interests of your prospects through the interactions with your inbound and outbound marketing efforts. Based on a person's profile, ActiveDEMAND serves up the most relevant content.
Dynamic email and website Content is sync’d with your marketing database and so call-to-actions are dynamically personalized.
With ActiveDEMAND predictive personalization, peoples interests are mapped automatically to the content offered
Predictive Send is based on a contact's dynamically created activity profile. E-mails arrive when the prospect wants.
ActiveDEMAND’s Call Tracking uses CallForensics to analyze conversations and build keyword profiles for each caller.
ActiveDEMAND enables the marketer to personalize and adapt the marketing assets and online ads based on individuals behaviors and actions. When you use ActiveDEMAND real-time behavioral re-targeting you’ll see a lift in conversions which means you’re getting more from your existing traffic.
Take control of your ads with ActiveDEMAND audience automation. Adapt the ad audience to the buyer signals and changes in the buyer journey.
ActiveDEMAND lets you automate the engagement with Facebook advertising.
Automate the process of pushing your custom audience to Google for retargetting. No more uploading CSV files.
Stop advertisng to people who purchased. Drive stage based messaging automatically!
Advanced lead scoring gives marketers the ability to prioritize and qualify leads, increasing ROI.
Accurate lead scoring, marketers can provide targeted, relevant material at the time the prospect needs it, greatly enhancing conversion rates.
Having a clearly defined, discreet criteria both sales and marketing agree on is critical to proper alignment.
ActiveDEMAND lets you define what a lead is and then does the work to filter sales ready leads from those that still require nurturing.
ActiveDEMAND integrates seamlessly with popular CRM platforms to synergize a powerful sales and marketing “power platform.” This means managers and other users have the opportunity to “supercharge” the application, taking the concept of optimizing ActiveDEMAND for small and medium-sized businesses to a whole new level.
Built for Marketing Agencies
ActiveDEMAND • 600 Crowfoot Crescent NW • Calgary, Alberta • T3G 0B4 • (800) 658 4305