Name of trade show
Official trade show website
Location (complete address)
Date of the trade show including start date and end date
Description of the trade show
Strategy is important when taking part in a trade show. Trade shows can be expensive and time consuming and there is always an opportunity cost. In B2B, trade shows are a place to meet new contacts and move along existing business. Typically deals are not being closed at a trade show. You should be able to answer the questions below giving trade show attendees a compelling reason to visit you at the event. If you have troubles answering the questions it is recommended that you put more thought into why you're attending the trade show and then answer the questions.
Why should trade show attendees visit you at the event?
What special promotions will you be advertising at the trade show?
What makes your offering different than your competitors?
What problem does your product or service solve for trade show attendees?
Check if you are offering any of the following:
Free pass to the event
Opportunity to have one-on-one meetings during the event
First and last name of someone in your company whose name promotional email will be sent on behalf of
Email address of internal trade show coordinator
Name & email address of person completing this information request
First Name *
Last Name *
Email Address *