When using automation to accelerate and scale the buyer's journey, it is important to consider an important component to effective communication: empathy. Marketers who use an empathetic approach to communication know their audience are human beings with real problems who need real solutions.
Empathetic marketing strategies are essential for human-centric services like senior living providers. For a prospective resident or someone reaching out on their behalf, the buyer's journey through the sales process can take many emotional turns along the way. With empathy-centered strategies you can set the stage for trust-building and connection while leveraging automation throughout the buyer’s journey.
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Sean Leonard
CEO
ActiveDEMAND
Joe van Kampen
VP of Business Development
CITIZEN
Dylan Pattenaude
National Director
Covenant Living