Building Connections with Empathy and Automation


Building Connections with Empathy and Automation

When using automation to accelerate and scale the buyer's journey, it is important to consider an important component to effective communication: empathy. Marketers who use an empathetic approach to communication know their audience are human beings with real problems who need real solutions.

Empathetic marketing strategies are essential for human-centric services like senior living providers. For a prospective resident or someone reaching out on their behalf, the buyer's journey through the sales process can take many emotional turns along the way. With empathy-centered strategies you can set the stage for trust-building and connection while leveraging automation throughout the buyer’s journey.

Join us and learn more on:

  • The importance of empathy in marketing
  • Personalization, segmentation and targeted workflow automation
  • Understanding your audience to deliver a truly human-centric approach.
  • Real world examples of empathy and automation working together. 

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Featured Presenters

Sean Leonard Sean Leonard 


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