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Traditional vs Digital Marketing:  5 Things B2B Companies Need to Know

Title: Traditional vs Digital Marketing:  5 Things B2B Companies Need to Know
Language: English
Length: 1 hour
Presenter: Eric Murphy

Industries like Industrial Automation are a competitive and fast-changing environment.  New technologies, innovative products, changing regulations and shifting economics all impact your business.  Your marketing strategies need to keep pace with your changing business.

How effective is traditional vs digital marketing for B2B companies?  Where and how should you spend your marketing dollars? How do traditional and digital marketing return on investment (ROI) models compare?  This webinar aims to provide you the answers to these questions. 

This Webinar is targeted at business owners, presidents, vice-presidents, sales and marketing directors and others who job involves attracting and retaining corporate customers.  The Webinar will provide an overview of changing marketing environments, value proposition for traditional vs digital marketing and how digital marketing is relevant to the Industrial Automation industry.

What you'll learn by attending the webinar:

• Where are your prospective customers finding information about your products and services.
• What is the business case and ROI associated with traditional and digital marketing methods. 
• What are the key aspects of Digital Marketing and how they differ from Traditional methods. 
• How Digital Marketing applies to the industrial automation industry. 

This webinar is for:

• CEO and President
• Business owners
• VP of Sales, Director of Sales & Sales Managers
• VP of Marketing, Director of Marketing & Marketing Managers
• Product Managers

View the Webcast

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