Title: Traditional vs Digital Marketing: 5 Things B2B Companies Need to Know
Length: 1 hour
Presenter: Eric Murphy
Industries like Industrial Automation are a competitive and fast-changing environment. New technologies, innovative products, changing regulations and shifting economics all impact your business. Your marketing strategies need to keep pace with your changing business.
How effective is traditional vs digital marketing for B2B companies? Where and how should you spend your marketing dollars? How do traditional and digital marketing return on investment (ROI) models compare? This webinar aims to provide you the answers to these questions.
This Webinar is targeted at business owners, presidents, vice-presidents, sales and marketing directors and others who job involves attracting and retaining corporate customers. The Webinar will provide an overview of changing marketing environments, value proposition for traditional vs digital marketing and how digital marketing is relevant to the Industrial Automation industry.
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