How to Take Control of your Sales and Marketing Alignment


How to Take Control of your Sales and Marketing Alignment

"The new reality is that marketing needs to know more about sales, sales needs to know more about marketing, and we all need to know more about our customers.” - Jill Rowley, Marketing Advisor

Sales and marketing alignment requires effective communication between both teams - at all levels. That means using common definitions, aligned processes and integration between the sales and marketing platforms that track and analyze customer activities and behavior. A properly aligned system provides sales teams with the prospect information they need to build better customer relationships.

Join us an learn how aligned data management strategies and improved system integration accelerate the flow through your marketing and sales funnels - and close more business.

We will cover:
 - The sales and marketing alignment challenge
 - The role real-time communication plays
 - Accelerating the buyer's journey through the sales funnel
 - How to get your lead management and marketing automation working in sync
 - Business benefits of integrated sales and marketing systems

View the Recording


Featured Presenters

Sean Leonard Sean Leonard 
VP of Marketing, ActiveDEMAND

Sean Leonard Yajas Chopra 
Channel Marketing Coordinator, Nimble


"I find ActiveDEMAND webinars well worth my time. The speakers are experienced and the topics are well presented. I've attended several online presentations and always came away with new ideas."

David B.