The Basics of Call Tracking


The Basics of Call Tracking

We believe that most companies can benefit from adding call tracking to their marketing. Your company is receiving phone calls but do you know why the prospect chose to call you? Is it because of that offline newspaper ad? Or did they find you via your website? If you aren't tracking your calls you won't have the data that tells you what channels are driving the most leads.

This month, Lynda will be covering 
the basics of Call Tracking.  We have several time-slots available, so you can choose the time that is most convenient for you.

In this session, we will be covering: 

  • Why you should add call tracking to your website
  • How call tracking works
  • The difference between online and offline campaigns
  • Understanding DNI
  • How to add call tracking numbers in ActiveDEMAND
  • Tips and Best Practices

Lots of questions are encouraged! We want to offer the most value to you with this series so feedback about the presentation and content is always welcome and appreciated.

View the Recording


Featured Presenters

Lynda Dormer Lynda Dormer 
Technical Support Specialist, ActiveDEMAND


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