Built for Marketing Agencies

Balancing Traditional vs Online Marketing in 2016

Do you have the right balance between traditional and online marketing strategies for 2016? Marketers and businesses are invited to join this live online webinar to evaluate their current marketing efforts. You can think of this webinar as a litmus test for your 2016 marketing strategy. We’ll focus on marketing data and attribution reporting to find the balance between traditional offline and online marketing spend.

This joint webinar is brought to you by Top Draw and ActiveDEMAND. Top Draw is one of the largest marketing agencies in western Canada while ActiveDEMAND provides an integrated marketing automation platform for agencies. Together, we’ll show you how to drive your 2016 marketing to have a lucrative year!

What you'll learn by viewing the webcast:

  • What is attribution reporting, how is it tracked and what does it mean?
  • The importance of tracking offline and online initiatives.
  • How to leverage marketing data to make intelligent business decisions.
  • How one company balanced their traditional advertising with online advertising for better results.
  • The benefits of working with a marketing agency.
  • How to balance your in-house efforts with a marketing agency for the biggest impact.
This webinar is for:
  • Marketers of all levels
  • Small and medium sized businesses


View this webcast on-demand by completing the form below.
Balancing Traditional vs Online Marketing in 2016
Cost: Free

"These webcasts are great. The topics are well covered and the presenters know their stuff.  I've watched a few recorded presentations and always found them to be valuable."

Amy W.


Featured Presenters

Adriel MichaudAdriel Michaud,
Partner and Director of SEO, Top Draw

Adriel Michaud is Partner and Director of SEO at Top Draw. He helps companies understand how effective internet marketing can drive their business forward and set them apart from the competition. His fact-based approach to web analysis, along with his extensive industry experience, translates into business process improvement and online success. Adriel holds current certificates in Google Adwords and Google Analytics. Adriel has traveled extensively as a consultant and presenter on such topics as lead generation, search engine marketing and sales.

Brian NeufeldBrian Neufeld,

Brian Neufeld is the Chief Marketing Officer at JumpDEMAND. Since 1998, Brian has been working with companies to help bridge the gap between sales and marketing. He has a strong background in online marketing and working with sales teams to deliver leads. In the past, Brian has worked as the Director of Marketing for both large and small industrial software companies. Currently Brian works with small and medium sized businesses to help develop strategic demand generation plans to grow businesses.


Built for Marketing Agencies

ActiveDEMAND • 600 Crowfoot Crescent NW • Calgary, Alberta • T3G 0B4 • (800) 658 4305