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An Exclusive webinar event

Importance of Data Integrity in Account Based Marketing

Join us for this online webinar on

January 31, 2018 at 1 pm EST
(10 am PST, 6 pm GMT, 7 pm CET)
Cost: Free

Importance of Data Integrity in Account Based Marketing

People expect highly personalized interactions with brands, regardless of the engagement channel; marketing, social media, support and most importantly talking to sales. Account Based Marketing is all about treating the individual prospect or strategic customer account as a 'market-of-one'.

This is only possible with reliable information, so data alignment between the business systems associated with the buyer's journey is vital to success. As marketing is typically a prospect's first point of contact, ensuring the data integrity of your marketing platform with all other systems should be your first priority.

What you'll learn by attending the webinar:

  • The importance of data integrity for account based marketing
  • The role personalization data plays in sales and marketing
  • Tips on connecting your apps and why synchronization matters
  • Best practices for maintaining system wide data integrity

 

WEBINAR REGISTRATION

Reserve your spot for the webinar below. Can't make it? No problem. Register anyway and receive access to the recording.
 
Importance of Data Integrity in Account Based Marketing
Wednesday, January 31, 2018 at 1 pm EST
(10 am PST, 6 pm GMT, 7 pm CET)
Cost: Free

"I found these webinar to be very informative, helpful, and most of all easy to follow. They are definitely worth the time spent and I will be coming back for more."

Cheryl M.

 

Featured Presenters

Frans Leys Frans Leys,
Solutions Engineer, PieSync

Frans Leys is PieSync’s Solutions Engineer and helps various companies set up their data syncs. This way, he collects all kinds of customer feedback to drive the PieSync platform forward.
He started his career in what he refers to as a boring job in corporate finance and switched four years ago to work with exciting software startups as a solutions engineer, now implementing cutting edge solutions within SME’s.

Sean Leonard Sean Leonard,
CEO, ActiveDEMAND

Sean Leonard is the CEO and co-founder of ActiveDEMAND, where he is dedicated to helping businesses to implement advanced online marketing strategies and marketing automation technology that is simple, effective and affordable. As an entrepreneur, Sean boasts more than 25 years of successful experience launching, owning, operating and growing businesses.

 

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