Get More Tours with Relationship-Based Marketing and Automation


Get More Tours with Relationship-Based Marketing and Automation

Do you ever notice your lead volume is high, but your move-ins are still lacking? Enter: relationship-based marketing. By catering to your exact demographic, and offering up exactly what they need at any given time, you can take your lead to tour ratio higher than ever. In this session, you will learn the process necessary to fully differentiate your organization, take a deep dive into the relationships that will make the largest impact, and support your sales team with nurtured content via automation.

Join us and learn more on:

  • Identify what makes your organization unique and how to attract your ideal resident via VOC (Voice-of-the-Customer) Surveys
  • Identify your target persona in order to develop content and marketing materials that speak directly to your ideal residents
  • How automation can personalize the conversation and improve your lead to tour ratio
  • Using marketing automation to help build and nurture relationships

View the Recording


Featured Presenters

Adriel Michaud Adriel Michaud 
VP of Sales and Marketing

Adriel Michaud Melinda Gisbert 
Client Services Manager


"Great presentation again. Really appreciate you putting these out and doing them so frequently. Support and training resources are very well done." - Bill M.