Built for Marketing Agencies

Advanced AdWords Q and A with Google

Join AdWords specialists Cetan Clawson and Marta Heath from Google.com for a moderated Q&A session on advanced PPC techniques for digital marketing agencies. The Q&A session with Google will dive into specific aspects of AdWords management as well best-practices for agencies.

The webinar will conclude with automation guru Brian Neufeld  from ActiveDEMAND who will share strategies agencies use to convert AdWord click-throughs into leads using call tracking and marketing automation.

This webinar is exclusively for digital marketing agencies. Sign-ups are limited to the first 80 registrations so register early.

What you'll learn by viewing the webcast:

• In what way should Analytics data be juxtaposed against conversion metrics to measure success over time?
• How and why do quality scores impact campaign performance?
• What are best practices for overall AdWords account build and structure, regardless of vertical?
• Beyond standard campaign optimization, what are some advanced strategies for long-term success and ROI?
• How does the structure of my account affect automated bidding?

Featured Presenters:

Cetan Clawson, Agency Development Manager at Google

Marta Heath, Agency Account Strategist at Google

Brian Neufeld, CMO at ActiveDEMAND

VIEW THE WEBCAST

"ActiveDEMAND webcasts are great. The topics are well covered and the presenters know their stuff.  I've watched a few recorded presentations and always found them to be valuable."

Amy W.

Built for Marketing Agencies

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