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Importance of Data Integrity in Account Based Marketing

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January 31, 2018
1 pm EST
(10 am PST, 6 pm GMT, 7 pm CET)

Importance of Data Integrity in Account Based Marketing 

People expect highly personalized interactions with brands, regardless of the engagement channel; marketing, social media, support and most importantly talking to sales. Account Based Marketing is all about treating the individual prospect or strategic customer account as a 'market-of-one'.

This is only possible with reliable information, so data alignment between the business systems associated with the buyer's journey is vital to success. As marketing is typically a prospect's first point of contact, ensuring the data integrity of your marketing platform with all other systems should be your first priority.

Join ActiveDEMAND and PieSync for the webinar on Wednesday, January 31, 2018 and hear how to make that happen.

Learn more on:
  • The importance of data integrity for account based marketing
  • The role personalization data plays in sales and marketing
  • Tips on connecting your apps and why synchronization matters
  • Best practices for maintaining system wide data integrity


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Importance of Data Integrity in Account Based Marketing
Wednesday, January 31, 2018 at 1 pm EST
Cost: Free
Can't make it? No problem. Register anyway and we will send you a recording of the live presentation!

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Featured Presenters

Frans Leys Frans Leys,
Solutions Engineer

Frans Leys is PieSync’s Solutions Engineer and helps various companies set up their data syncs. This way, he collects all kinds of customer feedback to drive the PieSync platform forward.
He started his career in what he refers to as a boring job in corporate finance and switched four years ago to work with exciting software startups as a solutions engineer, now implementing cutting edge solutions within SME’s.

Sean Leonard Sean Leonard,

Sean Leonard is the CEO and co-founder of ActiveDEMAND, where he is dedicated to helping businesses to implement advanced online marketing strategies and marketing automation technology that is simple, effective and affordable. As an entrepreneur, Sean boasts more than 25 years of successful experience launching, owning, operating and growing businesses.

Built for Marketing Agencies

ActiveDEMAND - PieSync