Title: 5 Ways to Help Resellers and Channel Partners Sell More
Length: 1 hour
Presenters: Eric Murphy
Many Industrial Companies look at indirect sales channels such as distributors, system integrators or value-added resellers to drive growth and expand their market penetration. If mismanaged, partner relationships can be a drain on resources rather than an asset for long-term growth. Misaligned objectives or incentives, and other communication issues can derail relationships before they have an opportunity to succeed.
How can vendors and distributors better work together to get the most out of their partnership?
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