Title: Marketing & Selling Industrial Automation
Length: 43 minutes
Presenter: Sean Leonard, B.Sc Eng. CompE, Msc (CompE), MBA
Every industry has its niche way to market and sell their solutions. When it comes to industrial automation, it is important to understand the factors that influence buying decisions as this will impact how products & services are positioned, marketed and sold.
View this presentation and learn how to successfully position industrial automation solutions, describe the purchasing process and understand best practices.
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